Honest

KNOW BEFORE YOU GLOW

Know what you’re putting on your skin.

Trends come and go — but your skin is forever. At Mind & Beauty, we believe confidence starts with understanding. Every ingredient we use is chosen with intention, and here’s exactly why.

This is your ingredient cheat sheet. No fluff. No confusion. Just real explanations for every ingredient we use.

  • 🌊 Water (Aqua): Hydration base

    💧 Glycerin (Glycerin): Locks in moisture

    🍬 Sorbitol (Sorbitol): Prevents dryness

    🧵 Silk Amino Acids (Hydrolyzed Silk): Moisturizes & improves skin elasticity

    🌾 Cromoist Hydrolysed Oat Protein (Hydrolyzed Oat Protein): Hydrates & improves skin elasticity

  • 🥥 Sodium Cocoyl Isethionate (Sodium Cocoyl Isethionate): Gentle cleanse

    🛁 Disodium Lauryl Sulfosuccinate (Disodium Lauryl Sulfosuccinate): Boosts bubbly foam

  • 🍬 Fine Sugar (Sucrose): Sweet exfoliation

    🧂   Baking Soda (Sodium Bicarbonate): Mild exfoliation & cleansing boost

    🍋 Citric Acid (Citric Acid): Brightens & refines skin texture

  • 🥥 Coconut Oil (Cocos Nucifera Oil): Light, smooth hydration

    🌰 Sweet Almond Oil (Prunus Amygdalus Dulcis Oil): Nourishes & softens skin

    🥑 Avocado Oil (Persea Gratissima Oil): Deep nourishment & skin repair

    🍇 Grapeseed Oil (Vitis Vinifera Seed Oil): Lightweight hydration & antioxidant support

    🌻 Sunflower Oil (Helianthus Annuus Seed Oil): Softens skin & strengthens barrier

    🌿 Jojoba Oil (Simmondsia Chinensis Seed Oil): Balances sebum & nourishes skin

    🖤 Castor Oil (Ricinus Communis Seed Oil): Moisturizes & smooths skin

    💧 Squalane (Squalane): Lightweight hydration & skin barrier support

    🍑 Apricot Kernel Oil (Prunus Armeniaca Kernel Oil): Softens & nourishes skin

    🌹 Rosehip Seed Oil (Rosa Canina Seed Oil): Regenerates & brightens skin

    🥭 Mango Butter (Mangifera Indica Seed Butter): Rich, nourishing & moisturizing

    🟤 Kokum Butter (Garcinia Indica Seed Butter): Restores elasticity & softens skin

    🐝 Beeswax (Cera Alba): Thickens & adds protective barrier

    🌼 Calendula Oil (Calendula Officinalis Flower Oil): Gentle healing & skin calming

  • 🧴 Emulsifying Wax NF (Cetearyl Alcohol (and) Polysorbate 60): Blends oil & water into a smooth cream

    🧴 Cetyl Alcohol (Cetyl Alcohol): Thickens & adds creamy texture

    🧴 Vegetable Stearic Acid (Stearic Acid): Thickens & adds a creamy texture

    🏺Kaolin Clay (Kaolin): Gently detoxifies & absorbs oil

    🧴 Polysorbate 20 (Polysorbate 20): Solubilizes fragrance & essential oils

    🧴 Polysorbate 80 (Polysorbate 80): Solubilizes heavier oils for water-based formulations

  • ✨ Dimethicone (Dimethicone): Silky feel & smooths skin surface


    ☁️ Stearic Acid (Stearic Acid) - Gives that thick, fluffy, cloud-like texture

  • 💊 Vitamin E (Tocopherol): Antioxidant that protects & conditions skin

    💊 Vitamin B (Panthenol / Niacinamide): Nourishes, strengthens, and soothes skin

  • 🛡️ Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid (Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid): Preserves freshness & prevents microbial growth

    🛡️ Otiphen (Phenoxyethanol (and) Caprylyl Glycol): Preservative & antimicrobial protection

  • 💖Parfum (Fragrance) – Scent blend

    🌱 Essential Oil Blend (Essential Oils) – Plant-derived scent

    🌟 Mica (Mica): Adds natural shimmer & glow

What Does INCI Mean on Beauty Products?

INCI stands for International Nomenclature of Cosmetic Ingredients.

That might sound like a big science word, but it’s actually pretty simple.

When you look at the ingredient list on skincare, makeup, or shampoo, the names you see are written using INCI names. These are standardized ingredient names used all over the world so everyone can understand exactly what is inside a product.

For example:

  • Sunflower Oil might appear as Helianthus Annuus Seed Oil

  • Vitamin E might appear as Tocopherol

  • Jojoba Oil might appear as Simmondsia Chinensis Seed Oil

Even though the names look complicated, they’re often just the scientific name for the plant or ingredient.