Honest

KNOW BEFORE YOU GLOW

Know what you’re putting on your skin.

Trends come and go — but your skin is forever. At Mind & Beauty, we believe confidence starts with understanding. Every ingredient we use is chosen with intention, and here’s exactly why.

This is your ingredient cheat sheet. No fluff. No confusion. Just real explanations for every ingredient we use.

  • Mango Butter
    INCI: Mangifera Indica Seed Butter
    Deep nourishment + smooth texture. Helps prevent moisture loss without heaviness.

    Kokum Butter
    INCI: Garcinia Indica Seed Butter
    Lightweight but firm hydration. Gives body butters structure

  • Fractionated Coconut Oil
    INCI: Caprylic/Capric Triglyceride
    Silky glide without clogging pores.

    Sunflower Seed Oil
    INCI: Helianthus Annuus Seed Oil
    Barrier-supportive + rich in natural Vitamin E.

    Jojoba Oil
    INCI: Simmondsia Chinensis Seed Oil
    Balances skin because it closely mimics natural oils.

    Castor Oil
    INCI: Ricinus Communis Seed Oil
    Adds plush shine and thickness to gloss formulas.

    Squalane
    INCI: Squalane
    Weightless hydration that supports the skin barrier.

  • Glycerin
    INCI: Glycerin
    Draws moisture into the skin for a smooth, dewy look.

    Distilled Water
    INCI: Aqua
    Clean hydration base for creams and lotions.scription text goes here

  • Cetyl Alcohol
    INCI: Cetyl Alcohol
    A fatty alcohol that softens and thickens — not drying.

    Emulsifying Wax NF
    INCI: Cetearyl Alcohol (and) Polysorbate 60
    Keeps oil and water blended for smooth, stable creams.

    Beeswax
    INCI: Cera Alba
    Natural thickener that creates protective balms.tem description

  • Optiphen
    INCI: Phenoxyethanol (and) Caprylyl Glycol
    Keeps products fresh and safe.

    Vitamin E
    INCI: Tocopherol
    Antioxidant that supports both skin and formula stability.

    Vitamin B (Panthenol)
    INCI: Panthenol
    Improves softness and smooth feel.

  • Fragrance / Perfume
    INCI: Parfum
    Adds fun, nostalgic scent experiences at skin-safe levels.

    Essential Oils
    Plant-derived aromatic extracts used in safe dilutions.

    • No harsh drying alcohols

    • No unnecessary fillers

    • No trend-driven actives that aren’t right for young skin

    • No mystery ingredient lists

What Does INCI Mean on Beauty Products?

INCI stands for International Nomenclature of Cosmetic Ingredients.

That might sound like a big science word, but it’s actually pretty simple.

When you look at the ingredient list on skincare, makeup, or shampoo, the names you see are written using INCI names. These are standardized ingredient names used all over the world so everyone can understand exactly what is inside a product.

For example:

  • Sunflower Oil might appear as Helianthus Annuus Seed Oil

  • Vitamin E might appear as Tocopherol

  • Jojoba Oil might appear as Simmondsia Chinensis Seed Oil

Even though the names look complicated, they’re often just the scientific name for the plant or ingredient.